The Effect of Product Diversification on Purchase Decisions

Amanah Souvenir Center Blitar City is a shop that provides processed snack products in the form of snacks including opak gambir, mongso honey, geti etc. This research aims to determine whether product diversification has an influence on consumer purchasing decisions at City. In this paper, survey method used with quantitative approach and data management software, namely Statistical Product Service Solution (SPSS) version 16.0. The was collected by distributing questionnaires or respondents hypothesis analysis technique carried out using partial test t-test 60 respondents. Based series testing shows for obtained value 0.009. less than 0.05it can be interpreted there positive significant between Store